Contact Us

5405 Dupont Circle
Milford, Ohio 45150

Toll-free: 800.248.5405
Fax: 513.248.8101

For over 10 years, Parker has been the industry leader in pioneering, perfecting, and innovating Central Location Testing (CLT) marketing research. In 2003, we debuted the next generation in CLT research, PrecisionScan™.

PrecisionScan™ is a truly unique approach to communication and marketing research - one that produces better insights, shorter cycle times, and a higher return on your investment dollar. PrecisionScan™ is an excellent choice when you need:

• Consumer Interaction with Stimuli
  • Taste-tests
  • Product evaluation
  • Packaging research
  • Direct Mail offers
• Quantitative / Qualitative research
  • Objective, projectionable results
  • Brand team needs to “hear from the consumer”
  • Qualitative agenda is driven by Quantitative findings
• Compressed Research Cycle
  • Iteration / Optimization of stimuli in real-time
  • Re-test improvements in same or subsequent research sessions
  • Ability to question respondents as learning is occurring — minimizes “wish we could have asked them” regrets
• Broad Research Agenda
  • Ability to test many elements of the marketing mix
  • Concept, Positioning, Benefits, Reason-to-Believe, Pricing, Distribution, Brand fit, Spokesperson, Competition, Packaging, Name, Graphics
• Results' to be Immediately Available to Brand and Research team
  • At the session location
  • Over the web