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Milford, Ohio 45150
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Fax: 513.248.8101
New Product Development
It is a common consumer insight that competitively advantaged innovation is the cornerstone for most companies' future success. With over 4,000 concepts tested, Parker understands how to help clients make the most of finite resources while maximizing their chances for success.
Communications Testing
How companies speak to their consumers is a key component of the marketing plan. Parker has extensive experience with a variety of communication types through concept testing, along with a normative database to contextualize the findings.
Foundational Research
Having a solid understanding of the market segment in which you compete allows you to seize opportunities and ward off competitors. Parker has developed a model we call the 4 Cs to give clients a framework to better understand optimal growth opportunities. This section explores our point of view on the importance of understanding: