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The demands placed on our CPG clients daily are highly competitive with a constant push for innovation. These demands flow through to the Marketing Research groups as well. Increasingly, we see the MRD dealing with more projects, worked on by fewer analysts, under more time pressure, with tighter budgets. If this sounds like your world, we get it. More importantly, we can help.
With over 2,000 concept's researched and tested, Parker brings robust category experience to your most challenging research problems. Our normative database brings valuable context to your new developing product ideas as we help you determine a conceptŐs viability in a crowded marketplace. In addition to our standard Concept Screening protocol, we can get you down the new product development funnel faster and more effectively through: