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Milford, Ohio 45150
Toll-free: 800.248.5405
Fax: 513.248.8101
Communicating the right message at the right time to the right market segment is the most compelling way to truly grow your brand, whatever stage of product development it may be in. Our methodologies are designed to work in conjunction with the creative process, where additional consumer insights enable breakthrough advertising.
We strongly recommend concept testing EARLY with lower cost media. While the need to test finished advertising is important, we recommend testing Animatics, Rough Cuts, Video storyboards, Rip-o-matics, Adcepts, etc. while there is still time to make improvements.
Our normative database contains nearly 1,000 executions (TV, Print, Radio) and other marketing communication vehicles (Direct Mail pieces, Free Standing Inserts, Billing Statement Inserts, etc.)
Most of our Communications Testing research starts with our key measures protocol called CLIP - Communication, Likeability, Impact, Persuasion. We also break down executions, evaluating components and elements separately, allowing us to focus on improvement opportunities. We diagnose heavily and also ensure your communication is in line with your stated objectives for it.
All advertisers seek to air the best creative concepts as possible. That is why concept optimization is the key component to Communications Development process.